Brand and Design Evangelist
President, APAC at Landor
Lulu Raghavan is a brand and design evangelist. She is President of Asia Pacific and Managing Director of India at Landor, a global brand and design consultancy. She has spent twenty three years of her career in various roles at Landor in the San Francisco, New York, London and Mumbai studios. She set-up the Mumbai studio and spearheaded Landor's growth in India, leading brand transformations for companies like Tata, Mahindra, Godrej and Aditya Birla, shaping the narratives for many of their consumer and B2B brands. An industry luminary, she's been honored with awards like Campaign India Mentor of the Year and Impact Top 50 Women in Media, Marketing and Advertising. She was on the Cannes Lions Design Jury and has also served numerous other juries in branding and design. Lulu is a tireless advocate for women in leadership and mentoring. She teaches branding at top business schools, is on the Advisory Board of ISDI Parsons School of Design as well as leap.club, India’s first and largest women’s network. She is also a trustee of Dignity Foundation, a non-profit dedicated to the welfare of senior citizens. A polyglot and philanthropist, Lulu lives in Mumbai with her husband, Harsha and two daughters, Ruhi and Riva.
My Philosophy
Play Every Day!
My philosophy of “Play Every Day” is rooted in the idea that “the way you live your days is the way you live your life.” I discovered this idea a few years ago and it has totally transformed the way I think about two concepts: life’s goals and time.
When it comes to goals, I’ve always been more of go-with-the-flow kind of person. I’ve never had a grand masterplan for life which has guided my actions. I’ve fully dedicated myself to the opportunities I have had and seized every one of them instead of always thinking of what next. What I’ve realised though, is that if I don’t know where I am going then I’m not sure I’ll ever get there. I also learnt that goals should not be unidimensional and just work oriented. It’s great to have goals for all spheres of your life from work to hobbies to relationships to fitness to anything else that is dear to you. I believe that I must fully immerse, enjoy and be present in every activity that I choose to engage in. That is “play” for me” - the state in which I am in the flow and producing, creating, living…
Time is the most precious asset that I have to achieve my goals and I am super mindful and disciplined about every day. Anything I want to achieve - whether that is spending more quality time with my children or writing my next book – has to find an allocated time in the day.
So putting these two ideas together, I love the idea of “Play Every Day.” It is a constant reminder to me to do the things that give me joy and satisfaction and to do them with the greatest levels of attention and engagement. And to ensure that I’m chipping away at my goals every day, working towards a vision that I’ve set for myself that I may revisit from time to time.
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