Harish Bhat

18/20

What’s a good story without some tension between characters or twists and turns in the plot?

So goes for brands is a valuable lesson I learnt from Harish Bhat. Harish has been involved with so many iconic brands from the Tata stable. Personally, I enjoy every interaction with Harish. Not only does he give you his precious time but also his undivided attention, respect, energy and brainpower. And there’s always an interesting story or two thrown in (usually involving food!) like a trip to a vegetable market to buy the freshest veggies or the tastiest neer dosa he had a few days prior.

Start talking to Harish about the tension of opposites in a brand story and you will see his deep passion for consumer insights and brand strategy shine through brightly. Some examples he talks about include Tata Tea Chakra Gold (smoothness and strength), Tanishq (traditional and contemporary), Titan (fashionable and timeless). and Subway (freshness and taste) to name just a few.

What’s most fascinating is that this applies for people as well says Harish! The ones you are most attracted to have a bit of a dark side or a je ne sais quoi if you will.

What do you think of this idea? Love it, hate it?

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