Nicolas Aparicio

9/20

As I started in naming and brand strategy at Landor, I didn’t immediately get as involved with the design part of our business. It was only after I worked with Nicolas Aparicio that my passion and love for design was born. He was our one of our best and most awarded ECDs and it was truly special to watch him in action. For Nicolas, the name and the brand idea were the fuel for creativity and craft in the designing the brand of which he was the absolute maestro. I loved seeing how he sifted through brand ideas to pick the ones that would ignite the imaginations of our designers and clients. I observed how he gave feedback at crits, how he brilliantly elevated design craft and how he exuded passion when presenting to our clients. He brought a joie de vivre and an easy collaboration that made coming to work every day so exciting when I was the strategist on his team!

Nicolas taught me to be a namer and strategist who was equally passionate about design. In my subsequent years in the company, I would have the opportunity to learn from many more of our most talented ECDs, but I will be forever grateful to Nic for sowing the seeds of design evangelism in me. And Happy Birthday in advance, Nic!

How did you get passionate about your work?

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